Ascendant Perfume Activation - 360° Global Campaign

I directed, filmed, edited, and color-graded this 360° perfume campaign for Oriflame Cosmetics. The film introduces Ascendant Activation by Oriflame as a bold expression of masculine intensity. The bottle, inspired by the powerful lines of a man’s back, becomes the central visual — sculpted, strong, and magnetic.

Shot in dramatic light and shadow, the film captures strength in motion: defined silhouettes, controlled energy, and moments of quiet dominance. The atmosphere is deep, intense, and unapologetically confident — reflecting a fragrance made for men who rise, lead, and leave a lasting impression.The key message, drives the story across hero films, social media and webb.